Man City Football Club
A facilities tour to showcase attract the worlds greatest footballing talent to Manchester City.
When you support the red half of Manchester, it’s difficult to rave about such a prestigious commission, but when the richest football club in the world ring you on a Tuesday morning asking you to help showcase their entire football campus to prospective players, you put your United socks on and head down to Etihad Stadium at the earliest possible convenience.
Our Manchester City Virtual Tour explore the entirety of the Etihad Campus, from youth level to the first mens and womens team facilities there was so much confidential equipment captured that the whole tour was never one to be showcased on Google Maps, although to this day we are the only 360 agency to capture facilities for a premier league club for a multitude of fan interaction and promotional media. The project culminated with an on pitch spherical photo on the day Man City lifted their premier league trophy with a 2-0 over West Ham in 2014.
1 Photo - 57 Million Views
Every wondered what a player sees?
It’s the only way you’ll ever get to see a view from the centre of the pitch, even as a paying spectator you’ll only ever get to view the inside of the stadium from the stands.
Maybe well call this Google Player View.
Attracting Talent
We’ve always recommended our services be used as a recruitment tool, we never imagined that would extend to one of the world biggest football clubs, especially when it comes to attracting footballing superstars!
Our custom virtual tour for Manchester City was to be preloaded to iPads and sent directly to prospective players along with their contracts so they could familiarise themselves with the facilities of their new club.
The Changing Room
The Changing Room is a creative campaign by Brave for their client Xylem, an official partner of Manchester City, they took one of our 360 photos from the centre circle to project a spherical movie against the backdrop of the first team changing room to international footballers, Silva, Gundogan and Aguero, highlighting climate change.
Cityzen Instagram Filter
During the coronavirus pandemic, a whole 6 years after our original virtual tour for Man City we’re still helping them reach their fan base, while stadiums were closed for matches you could still be there and access never been seen areas like the first team dressing room and even take a selfie there with our innovative augmented reality filter for Instagram.