Fairmont The Palm Dubai

Client

Fairmont The Palm

Services

Accor 360 Global Initiative

A truly immersive 360 virtual tour for one of the most luxurious hotel properties in Dubai.

We’re no strangers to photographing on Dubai’s iconic Palm Jumeirah, we’ve photographed over 75% of the hotels and resort on the man-made archipelago over the past few years.

Accor’s Luxe brand, Fairmont Hotels is the latest property to be added to our portfolio as they look to optimise their most visible digital asset, their Google My Business Local Listing. It’s been on our list for 2 years while awaiting completion of constuction works of the brand new boardwalk along the trunk of The Palm, and welcomed 120,000 virtual visitors in the last few months.

Explore The Room Categories

With 11 different categories of rooms and suites to explore there’s no shortage of imagery and this provides the DoSM a tool to help showcase the accommodation and to up-sell categories to potential guests.

Food & Beverage Outlets

While restaurants are part of the hotel, they of course are open to guests who aren’t staying at the property, so as part of every hotel virtual tour we create, there’s a whole host of mini tours integrated against the Google business listing of each outlet in order to optimise their presence too.

Part of Accor Global 360 Initiative

We’re Accor Hotels preferred 360 photographer for MEA region, we’ve been working directly with the brand since 2016 and covered properties in Dubai, Abu Dhabi, Sharjah, Doha, Kuwait, Bahrain and many more cities.

Increase In Local Listing Engagement
0 %
Time Spent on Website With Virtual Tour
0 x

Google Maps Publication

We explained to Accor that they should be operating a 'Google First' approach, optimising each hotel's pressence in meta-seach.

Custom Tour

Each hotel receives a bespoke, custom branded virtual tour for their own microsite and use for the sales teams, it offers a much user-friendly experience.

Accor Library

We provide 2 sets of digital files directly to the hotel, a high resolution back up at a resolution of 12k, as well as 4k imagery optimised for Accor's internal image library.

Booking.com

We predicted that online travel agents would eventually showcase 360 photos and Booking.com started to fo so in Dec 2019. Our images are ready for upload via hotel dashboard.